Saturday, May 31, 2014

Entrepreneur Journal B238 Week 5

                                 Building your Brand




                     As weeks go by I like more and more this class and principle learned into it. I want to start with the 100$ project. This week I didn't do much progress since I am still waiting for the tracking number form the supplier so I can learn where the item and when it get closer I can start my marketing and publishing it online. This week I set the Paypal account into selling account its 5% of the income in every selling that goes to Paypal and create a eBay template selling. Cant wait to lunch it. 
This week I found the e corner video really inspiring and the principle taught by Guy Kawasaki Know Thyself and Niche Thyself  it is really important to know your product and the need that is for that product. You can have an unique product but if people doesn't need it or there is no demand for it its pointless. He mention also that if you have a good product but there are also even 10 competitors than in this case you have to play the game with the price by lowing it or creating a balance so you can make the difference. 
also he talked about Keys to Increasing Your Likability, because if people doesn't like you is hard to be impressed by you or to like your product. First impressions are really important. 3 Key principle you need to have a good smile and be positive, dress for the occasion and have a good hand shake. If you start well you are halfway done. 

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