Customer Focus
This week I want to talk about something that really hit. Not every customer is a good customer and some is better to not have them as customers. Studies showed that it cost more to the company in fact 5 times more to the company to obtain a new customer instead of keeping and working with an old one. I was one of them who didn't tend to develop a long term relationship with the customers. I had the mind set in the moment that the product is bought the job is done.I need to look for a new client now and find ways how to sell to more clients. I was so wrong. I learn that there is the moment where everything start and need to develop a good relationship with the customers, that will help save money on marketing and of course keeping a good relationship with you customers will generate other customers an increase your positive feedback from the clients. There are some customers which are completely wrong for your company. Successful companies know exactly who their ideal customers are, and they focus their energy on creating products to please them. In my work I have seen customer who are there just for the promotion time and than they live and when you think about the time and resources that where spend to get those customer in the end was not even worthy it. Not every customer is a good customer.
On the 100$ Challenge thing are going well but slowly still waiting for the package to arrive the tracking number shows that is on its way. Something I did this week was to look at our competitors and see what they are selling and what they do best or how is going for them. I decide to compete on price and offering some additional product like paper bag that goes along with the packing box.
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